A geographical information system (GIS) can be used to map almost anything. To show the location, density, and spread of various business-related aspects. It’s a spatial computer system that can be used to show all kinds of useful information on a map. You can put as many layers as possible of descriptive information onto an existing map and then have this resulting map available electronically with a heightened level of interaction provided for the user. Mapping areas of pollution, resources required, and even potential customers and client bases is all possible and part of modern business planning that can be achieved using the appropriate geographical information systems.
The aim is to better understand spatial patterns and relationships and be able to make inferences as to links between various business factors. This article shows how this can be achieved, noting both the essential components of a professional GIS system as well as highlighting current trends in the sector.
The basics for a Geographical information system
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Gather data
Any useful geographical information system must be based on credible and genuine data, and thus data gathering, and collation must be paramount. You must be able to gather and store the relevant data to create the multi-layered tapestry of information that professional GIS can provide. Without the baseline map and the additional data that you would like to analyze spatially, your business will be unable to use and benefit from GIS. It will be essential as a start to determine what type of data your business needs and why. Perhaps you would like to analyze the positioning of local suppliers in relation to your logistics and manufacturing localities or the range within which a specific product or service is bought. Regardless of the nature of the analysis, you will first need a cogent data collection method. Once collected, you will then need the tech and software to be able to input and manipulate the data.
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GIS software
The first thing that you need is the GIS software that you can then use to add company-specific and relevant data. These will need to have the specific geographic detail of the area that you are analyzing, and then you will be able to add the data that you have gathered. Once added to the maps using the software you have chosen, you will also be able to add existing data from other existing maps. The software that you use must be easily accessible and provide the mapped information in a format that is easy to read and understand but also to share. The most important use as determined by GIS users has been to ensure that the presentation of such data is in a manner that makes sense for the specific business uses.
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The hardware
The necessary RAM and infrastructure to run the chosen software and be in a position to share and use all the software capabilities will be essential. Even the most basic mapping system will require an appropriate CPU, sufficient memory and disk space, good screen resolution and display, and lastly, as a bare minimum, you will also need swap space and a video/graphics adapter.
You must know what the basic minimum requirements in terms of hardware capacity are for the software that you have chosen.
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The space to save it all, a good digital asset management system
Being able to produce the maps and add as much data as is needed is only the first step. Your business must then have the space and wherewithal to save the resultant maps, and Most professionals in the business tend to ignore one or two of the pertinent aspects of a cogent GIS setup. Generally, the top GIS professionals now also ensure that they have a professional digital asset management system such as that described at Brandfolder.com to ensure that the maps created are safely stored and easily found. One of r the biggest issues with the creation of vast amounts of company data for analysis and updates is the fact that unless stored and managed correctly, then this data may not be accessed when and as it is needed.
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The human resources/skills
None of the aforementioned components of a professional GIS system are of any use unless you have the human resources in place to run and manage the system. Most of the software packages that are available will have detailed wizards and help sections to assist, but the business must have the internal skills available to be able to manage and run the entire system, from collection to analysis with organized storage in between. Look at free online courses, read product reviews, and access software-specific training to ensure that you have the right skills at the right time to be able to make GIS an integral part of your business planning processes.
Top trends in current GIS
Once you have the aforementioned components in place, then is also important to understand the ongoing changes in relation to GIS. It is a fast-changing environment, and as such, the skills and tech you have today will always be able to be upgraded tomorrow.
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Move it all to the cloud
Moving the entire GIS system to the cloud is an option that has been considered by many businesses. The software, hardware, and infrastructure are available at a fraction of the cost in the cloud, and as such, cloud access for GIS use is one of the hottest trends at the moment.
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Real-time GIS
With the advancement of technology and the fact that all of your GIS can be added, designed, and analyzed while in the cloud, it can thus also be done in real-time. The technology exists for you to be able to add to the maps and share these from the field or from wherever the data is. This real-time GIS has taken it into the future.
Concluding comments
GIS is now accepted as the best means of gathering and representing information spatially and geographically. Whether it be for marketing or sales and distribution, having access to this information in a manner that is easy to read and understand is the main reason that a professional GIS system is becoming an accepted norm in modern business.
