An interesting tip via the Google Developer YouTube Channel…
About the Video:
My Plus One and Airspruce founder and media professional Clare Freeman outlines how she writes a great press release, and uses media relationships, to get her startups international coverage in publications like The New York Times magazine and Condé Nast Traveler.
http://airspruce.me
http://www.myplusone.net
How I: is a video series where entrepreneurs share their tips, hacks, and lessons learned. See full playlist at http://goo.gl/42KKTj or learn about our programs at http://g.co/launch.